White Alternative Hem Casual Dress
A breezy sleeveless white dress with an asymmetric hem that works from brunch to weekend evenings.
Check PriceCarefully curated reductions on our best-loved dresses, jumpsuits, cardigans, sweaters, skirts and shirts. Shop the latest markdowns on flattering, quality-made pieces and build your wardrobe with confidence.
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A breezy sleeveless white dress with an asymmetric hem that works from brunch to weekend evenings.
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Royal lace with side ruching and three-quarter sleeves, cut for a flattering plus-size silhouette.
Check PriceAt Ronni Nicole, we believe a sale should feel like a genuine reward for loyal customers, not a rushed clearance of forgotten stock. Every style that enters our sale has earned its place in our main collection first. We mark pieces down when we move into a new season, when popular styles near the end of their run, or when we have the pleasure of welcoming a surplus of beautiful fabric into our workroom.
This means our sale pages are filled with proper, grown-up fashion: figure-enhancing dresses, wear-everywhere jumpsuits, soft knitwear and beautifully cut separates that will serve your wardrobe for years. These are pieces we'd still happily feature on our homepage; the only difference is the price.
Our sale rotates throughout the year. At any time you may find:
Our original prices are honest and consistent. When we put a piece on sale, the percentage you see is calculated against a price we stood behind for months or years. No mystery mark-ups, no last-minute inflations before a "flash event".
Sale items are the exact same product as our full-price collection. They are cut from the same fabric, stitched by the same makers, and checked to the same quality standard. Nothing is made specifically for "sale rails".
Our sale selections include our full size range — UK 8 through UK 24 — because flattering, quality fashion should not be reserved for particular body shapes. Check the dress size chart carefully before ordering, as sale items may have limited availability.
A few simple habits can transform a sale order from a gamble into a wardrobe-building win:
Sale items are shipped with the same care as full-price orders — neatly folded in tissue paper, in a recyclable outer mailer. Standard UK delivery takes 2-4 working days, with Express and tracked options available at checkout. We also deliver across the Republic of Ireland and much of Europe.
Sale items may be returned within 28 days in unworn, unwashed condition with tags attached. We cover return postage on any item that arrives damaged or differs from its description. For all other returns, a small flat-rate postage fee applies for UK addresses, deducted from your refund.
Our best sale launches tend to coincide with end-of-season changeovers in January, July and late October. Sign up to our newsletter on the homepage to be first to hear, and follow our social channels for small flash reductions during the year.

Our discounts reflect the changing calendar, not the quality of the garment. Every sale piece is designed, cut and finished to the same standard as our full-price collection.
Read Customer ReviewsBrowse our latest reductions and shop the pieces our loyal customers already love.